The Purple Cow Concept
There’s a concept from
Seth Godin,
Tedster and marketing marvel, of the “purple cow.” Every day we only see white and black cows, their colors never change and they become easily ignored by the bulk of us. However, what if one day we were driving down the road and standing off to the side in a pasture just minding his own business, a purple cow! We might stop and stare, at the very least we’d take a moment to wrap our heads around what we just saw, but most importantly we would remember that time we saw a purple cow, and what a story that would be!
And that’s the key. The goal is to create that exciting purple cow story around your company, its products, and its services. Work towards finding what part of your company offers value to the lives of others and create a story to showcase that impact.
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on Monday, December 21st, 2009 at 1:11 pm and is filed under MESSAGE CREATION.
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Made a video about this, would you and anyone else here mind looking at it real fast and let me know your opinion? I left the URL in the appropriate field, hope you can get to it. I’d appreciate it greatly, thank you
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