Often times small companies, large businesses, or sole proprietors ask themselves the all too common question “why do I need design?” Some part of them knows that in order to keep up in this information intensive world they need a website, or a logo, or an advertisement to spread the word about their services, but that very basic question still lingers out there, “why do I need design?” And its subsequent questions “can’t I do it myself?” and “why should I spend the money for something like this?” The simple answer is that when you invest in design you are investing in the future success of your company.

Design is the process in which we make the useful beautiful, relevant, and relatable. Tom Peter’s, one of the most well respected business consultants anywhere, advises companies “Design is the difference between love and hate.” Another way to look at this is to say, Design is the difference between customers loving you or hating you.

With so many companies offering so many similar products and services, design is what makes your product and service beautiful, relevant, relatable, and loved by customers.

This entry was posted on Wednesday, December 16th, 2009 at 5:32 pm and is filed under DESIGN THINKING. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.